COOL 9N560 - Practical Social Media Marketing Strategies for Wineries and Cideries

Programming Description

Are you feeling overwhelmed by how your winery or cidery should be using social media? Do you struggle with consistency or lack of skills to effectively connect with your audience? This course is tailored specifically for anyone who manages social media efforts at a winery or cidery. It will empower you with the tools and strategies to create engaging content that resonates with your audience and drives sales. Learn to optimize your winery or cidery's social media platforms, tailor content for your target market, and apply basic photo and video techniques—all without needing prior experience. Gain the industry-specific insights needed to boost your winery or cidery's social media presence through effective, targeted messaging and storytelling.

Course Outline

At the conclusion of the programming participants will: gain a general understanding of social media marketing for wineries and cideries, learn practical techniques for producing social media content for wineries and cideries, understand how to identify and target consumers. During the program, participants will develop an actionable plan for social media marketing at their winery or cidery.

Notes

OSAP Eligibility: This course qualifies for OSAP funding as a micro-credential.

Instructional hours: 20

Prerequisites

Registrants should have a basic ability to use the internet and phone-based apps. General awareness of different social media platforms is expected.