PCSL 9N582 - AI Driven Marketing
1747620
Language of Delivery
English
Delivery Options
Online
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Programming Description
The new era of marketing is human talent and AI innovation. This micro-credential prepares learners to work confidently with AI as a creative and strategic collaborator, rather than a replacement. Participants will explore the ever-changing role of AI in marketing and learn to harness this technology to amplify their strategy and practical applications.Participants will explore the role of AI in strategy, social media marketing, visual design, video marketing, market research, search marketing, writing and editing and much more.
The course also introduces responsible and ethical practices for using AI in marketing, helping participants build confidence and sound judgment in navigating this fast-changing space. By the end of the course, learners will be equipped to apply AI strategically, maintain brand integrity, and stay ahead in the next era of human–AI collaboration.
Learner Outcomes
By the end of this course, you will
• Examine AI trends and develop strategies that leverage human creativity and critical thinking in an AI-driven economy.
• Apply responsible and ethical practices in AI-powered marketing to protect brand integrity and build audience trust.
• Analyze the role of AI technology in marketing strategy and performance measurement for organizations of all sizes.
• Develop and refine human-AI collaboration workflows by applying effective prompt-engineering techniques, analyzing AI responses.
• Create and evaluate AI-generated marketing content to ensure alignment with brand identity, authenticity, inclusivity, and ethical standards.
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