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Programming Description

Professional Wine Retail Sales is a practical course designed for anyone entering or currently working in the grape and wine industry who wants to sell with greater confidence, clarity, and professionalism. Rather than relying on scripts, jargon, or one-size-fits-all sales techniques, this course focuses on the real skills that shape successful retail interactions: listening, adaptability, situational awareness, and thoughtful judgment. A central feature of the course is its focus on professional identity. Participants are guided to reflect on their own values, communication style, and strengths, ultimately developing a clear and authentic wine retail persona that integrates knowledge, hospitality, and adaptability. This culminates in a final reflective assignment that can serve as a professional statement for future roles or interviews.

Learner Outcomes

Through completion of this course, participants will: Understand wine retail as a professional, relational practice; develop listening skills that support trust and effective sales; apply adaptive sales techniques across different customers and situations; recognize and avoid common retail missteps, including accessibility and ethical risks; reflect on personal strengths, values, and communication style in wine retail; articulate a clear and authentic professional wine retail persona

Prerequisites

None
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Enroll Now - Select a section to enroll in

Section Title
Professional Wine Retail Sales
Language of Delivery
English
Type
ASP - SELF-PACED ASYNCHRONOUS ONLINE
Dates
Jun 01, 2026 to Jun 30, 2026
Delivery Options
Online  
Course Fee(s)
COOL 9N570 non-credit $350.00

Section Notes

This is a completely asynchronous course. Work through the course at your own pace and submit your final assignement for feedback from the instructor before the course end date to achieve a grade of "pass". Late registration: feel free to register for this course after the start date. Please email strussler@brocku.ca after your late registration to ensure timely onboarding. Late registrants must submit their final assignement before the course end date to achieve a grade of "pass".

Section Title
Professional Wine Retail Sales
Language of Delivery
English
Type
ASP - SELF-PACED ASYNCHRONOUS ONLINE
Dates
Jul 01, 2026 to Jul 31, 2026
Delivery Options
Online  
Course Fee(s)
COOL 9N570 non-credit $350.00

Section Notes

This is a completely asynchronous course. Work through the course at your own pace and submit your final assignement for feedback from the instructor before the course end date to achieve a grade of "pass". Late registration: feel free to register for this course after the start date. Please email strussler@brocku.ca after your late registration to ensure timely onboarding. Late registrants must submit their final assignement before the course end date to achieve a grade of "pass".

Section Title
Professional Wine Retail Sales
Language of Delivery
English
Type
ASP - SELF-PACED ASYNCHRONOUS ONLINE
Dates
Aug 01, 2026 to Aug 31, 2026
Delivery Options
Online  
Course Fee(s)
COOL 9N570 non-credit $350.00

Section Notes

This is a completely asynchronous course. Work through the course at your own pace and submit your final assignement for feedback from the instructor before the course end date to achieve a grade of "pass". Late registration: feel free to register for this course after the start date. Please email strussler@brocku.ca after your late registration to ensure timely onboarding. Late registrants must submit their final assignement before the course end date to achieve a grade of "pass".

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