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Programming Description

Are you feeling overwhelmed by how your winery or cidery should be using social media? Do you struggle with consistency or lack of skills to effectively connect with your audience? This course is tailored specifically for anyone who manages social media efforts at a winery or cidery. It will empower you with the tools and strategies to create engaging content that resonates with your audience and drives sales. Learn to optimize your winery or cidery's social media platforms, tailor content for your target market, and apply basic photo and video techniques—all without needing prior experience. Gain the industry-specific insights needed to boost your winery or cidery's social media presence through effective, targeted messaging and storytelling.

Course Outline

At the conclusion of the programming participants will: gain a general understanding of social media marketing for wineries and cideries, learn practical techniques for producing social media content for wineries and cideries, understand how to identify and target consumers. During the program, participants will develop an actionable plan for social media marketing at their winery or cidery.

Prerequisites

Registrants should have a basic ability to use the internet and phone-based apps. General awareness of different social media platforms is expected.
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Section Title
Practical Social Media Marketing Strategies for Wineries and Cideries
Language of Delivery
English
Type
ASY - ASYNCHRONOUS ONLINE
Dates
Sep 15, 2025 to Oct 17, 2025
Delivery Options
Course Fee(s)
Fee non-credit $475.00
Drop Request Deadline
Sep 08, 2025
Section Notes
This course will feature live, virtual seminar sessions with the instructor. The date and time of these sessions will be scheduled in coordination between the instructor and students. These live seminars are optional.
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