Loading...

Programming Description

Goodman Group's Executive Marketing and Sales Leadership Program is an immersive 2.5-day experience designed for marketing and sales executives and CMOs seeking to drive organizational impact. Guided by a world-renowned marketing legend, this program delves into the art and science of marketing and sales, brand and customer engagement, and transformative marketing through emerging technologies like AI, Gen AI, the metaverse, and IoT.

Learner Outcomes

By the end of this program, participants will be ready to:

  • Develop a comprehensive understanding of cutting-edge marketing and sales strategies and techniques to maximize performance and results within their teams.
  • Learn innovative engagement strategies to build stronger relationships with customers and foster a motivated, and effective salesforce.
  • Explore the impact of AI, machine learning, IoT, and other advanced technologies on marketing and sales, gaining the ability to integrate these innovations into their marketing strategies and sales processes.
  • Acquire skills in evaluating the optimal size and structure of marketing and sales teams, understanding factors that influence sales force retention, and strategies for retaining profitable customers.
  • Gain understanding of strategies to adapt their marketing and sales approaches to meet the demands of an evolving marketplace, utilizing case studies and examples to illustrate the transformation in the business world.
Loading...
Enroll Now - Select a section to enroll in
Section Title
Executive Marketing and Sales Leadership Program
Language of Delivery
English
Type
INP - IN-PERSON
Days
Wednesday, Thursday, F
Time
9:00AM to 4:00PM
Dates
May 14, 2025 to May 16, 2025
Schedule and Location
View Details
Contact Hours
21.0
Location
  • Main Campus
Delivery Options
Classroom  
Course Fee(s)
GGED 9N708 non-credit $9,995.00
Drop Request Deadline
May 14, 2025
Section Notes

Thank you for registering in Goodman Group's Program: Executive Marketing and Sales Leadership Program

A Goodman Group representative will get in touch with you shortly with additional relevant information. You can contact us at prodev@brocku.ca

Fees and Payment:

The participant will ensure that appropriate fees required for participation in the Goodman Group program are paid in full prior to the opening session. Fees are non-transferable and non-refundable. Please note that if you fail to attend, you will be liable for the full Goodman Group program fee. A minimum enrolment number applies to the program to be offered. If the minimum enrolment number has not been reached, a transfer to another Goodman Group Professional Development program or refund will be available.

Required fields are indicated by .