GGED 9N708 - Executive Marketing and Sales Leadership Program

Programming Description

Goodman Group's Executive Marketing and Sales Leadership Program is an immersive 2.5-day experience designed for marketing and sales executives and CMOs seeking to drive organizational impact. Guided by a world-renowned marketing legend, this program delves into the art and science of marketing and sales, brand and customer engagement, and transformative marketing through emerging technologies like AI, Gen AI, the metaverse, and IoT.

Learner Outcomes

By the end of this program, participants will be ready to:

Develop a comprehensive understanding of cutting-edge marketing and sales strategies and techniques to maximize performance and results within their teams.
Learn innovative engagement strategies to build stronger relationships with customers and foster a motivated, and effective salesforce.
Explore the impact of AI, machine learning, IoT, and other advanced technologies on marketing and sales, gaining the ability to integrate these innovations into their marketing strategies and sales processes.
Acquire skills in evaluating the optimal size and structure of marketing and sales teams, understanding factors that influence sales force retention, and strategies for retaining profitable customers.
Gain understanding of strategies to adapt their marketing and sales approaches to meet the demands of an evolving marketplace, utilizing case studies and examples to illustrate the transformation in the business world.